A preliminary theoretical paper by Assistant Professor Dr. Claudia Wilhelm, Assistant Professor Dr. Helena Stehle, and Dr. Hanne Detel has been published in the scientific journal New Media & Society. Titled “Digital Visibility and the Role of Mutual Interaction Expectations. Reframing the Journalist-Audience Relationship through the Lens of Interpersonal Communication“, the authors develop a theoretical model of the journalist-audience relationship in the digital age, mutual expectations and their (non-)fulfillment based on the “Expectancy Violations Theory”.
Wilhelm, C., Stehle, H., & Detel, H. (2021). Digital Visibility and the Role of Mutual Interaction Expectations. Reframing the Journalist-Audience Relationship through the Lens of Interpersonal Communication. New Media & Society, 23(5), 1004-1021. doi: 10.1177/1461444820907023
On May 1, 2021, the joint project „Journalist*innen und ihr Publikum im digitalen Zeitalter. Wechselseitige Erwartungen und ihre Folgen für Journalismus-Publikums-Beziehungen und öffentliche Meinungsbildung“ (Journalists and their Audience in the Digital Age. Mutual Expectations and Their Consequences for Journalism-Audience Relations and Public Opinion Formation) was launched. The universities of Münster (subproject leader and coordinator: Assistant Professor Dr. Helena Stehle), Erfurt (subproject leader: PD Dr. Nicole Podschuweit) and Tübingen (subproject leader: Dr. Hanne Detel) are partners in the project. External consultant will be Assistant Professor Dr. Claudia Wilhelm (University of Vienna). The funding period spans three years from May 2021 to April 2024. The project launch was accompanied by publications in several media channels.
Press releases on the project launch:
• University of Erfurt
• University of Münster
• University of Tübingen